Cults - 7" [2010]

There is little to nothing known about Cults… The band that is. Obviously if you try to google search their name you will get back 4,530,000 search results about everything but a guy/girl duo making 60’s inspired pop music. There is no Myspace page and no background info to be found. We only know that they are a guy/girl duo because Pitchfork is great at doing their homework- I have no idea how they found themselves on Pitchfork, but it's a good thing they did!\Go Outside, their first track to surface on the internet, brilliantly starts out with a sample by Jonestown leader Jim Jones: “To me, death is not a fearful thing. It’s living that’s treacherous.” The quote is kind of heavy, the song is everything but. A lo-fi sing-along that is built on a simple but catchy bassline, glockenspiel and hand claps. The vocals are drenched in reverb and express the feeling of wanting to go outside to play, while still being holed up in bed… I can feel the sunshine now.

[ Indie / Soul / New York ]

Direct Download: (all formats)
Cults - 7"

Tracklist:
1. Go Outside 03:21
2. Most Wanted 02:58
3. The Curse 02:24

Taken from Pitchfork:
"There's more information on the wrapper of a candy bar than there is on the Internet about Cults. The band's got an un-Googleable name and no MySpace page in sight. They do, however, have a sparse Bandcamp page, where their first 7" is listed for release on December 23, 2012. We have discovered that they are a boy/girl duo, that they live in New York, and that they are both film students. And we know that they have a killer song on that 7" called "Go Outside".

The song's opening suggests that Cults have a slightly sinister sense of humor. Where the title suggests fresh air and a proactive trip into the sunshine, we first hear a quote from the ultimate cult leader, Jonestown figurehead Jim Jones: "To me, death is not a fearful thing. It's living that's treacherous." What follows, though, is pure butter: "Go Outside" has the innocent and balmy feel that brings to mind Swedish indie pop, with a tinkling glockenspiel cutting through humidity, an appealingly lazy bassline, and joyous sing-along vocals. But for all its simplicity, there's some deep feeling coarsing through "Go Outside", and Cults transcend the song's Free Design-inspired 1960s pop origins. "You really want to hole up/ You really want to stay inside and sleep the light away," the song chides, surrounding the voices in enveloping reverb, before following with, "I know what's good/ Exactly 'cause I have been there before." And then it takes you there."



http://pitchfork.com/reviews/tracks/11826-go-outside/